Bixby 2.0 debuts on Samsung Galaxy Note 9 with deeper Apps Integration

Samsung Bixby 2.0

Samsung launched Galaxy Note 9 at the Unpacked 2018 event. Along with that, the company also unveiled the Bixby 2.0 – the second-generation edition of the company’s voice-controlled personal assistant. Note 9 will be the Samsung’s first smartphone device that will have this upgraded voice assistant out of the box.

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In case you don’t know, out of three major smartphone voice assistants – Apple’s Siri, Google Voice Assistant, and Bixby, the latter has the best integration with the third-party apps, which company says will be even more better after the upgrade. The company also claims that Bixby 2.0 will be better at processing natural language, predicting user needs, and offering quicker response times. With the upgraded Bixby, users will be able to ask more questions about a particular object/place/event or whatever without specifying the context again. For example, if you ask Bixby about the location of the Taj Mahal, you could then follow up with another question like “How’s the weather there?”.

Bixby should now be more in tune with recommending things based on your individual preferences. If you ask Bixby for a new restaurant to go to, it will show you options based on the type of places you’ve made reservations at in the past. Furthermore, Bixby 2.0 will also autofill other aspects of the booking process, like reservation time, your phone number and the number of guests, based upon your previous habits. You can change these things manually, of course.

The newer Bixby will also allow users to call Uber rides or browse nearby events. All of this, according to Samsung, is meant to make Bixby a more personal experience. This time, Samsung has also partnered with Google to integrate Google Maps and all of its other services into the AI assistant for a better performance. At the time of the announcement of Bixby 2.0 last year at its developer conference Samsung said that this new version of Bixby will “act as the control hub of your device ecosystem,” which includes things like phones, TVs, and speakers.

Bixby 2.0


Bixby was first launched with the Galaxy S8 last year but due to slower performance and a number of half-baked features, it was poorly received. Samsung will be hoping a better response this time around, following a disappointing initial launch in 2017.


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