The business-phone giant Blackberry has unveiled its KEY2 smartphone. The phone is set to launch on 6th of July in Canada. The preorders begin tomorrow. With the price tag of $649 USD, it is kind of a mixed bag. Let’s dig deep.
Blackberry has seen many ups and downs throughout its existence. It used to be one of the first companies to bring smartphones to the mainstream. It was the epitome of innovation and business ideas. But due to some poor decisions and incompetent business strategies, it failed. Blackberry took notes from the Nokia handbook of dealing with lows and is ready to rise again.
The Blackberry KEY2 is the successor to yesteryear’s Blackberry KEYONE. It is a hybrid-smartphone. The KEY2 contains a hardware QWERTY keyboard along with a touch screen. The specs (except for the processor) are top notch. The phone is aimed at business needs.
Specwise, the phone comes with a pretty outdated Snapdragon 660 series chipset. But don’t let this dishearten you, as it still comes with upto 6 GB of RAM and 64 GB internal storage. The KEY2 also sports dual cameras on the back.
It is backed up by 3500 mAh of battery. The Blackberry KEY2 will ship with Android 8.1 built-in with a custom Blackberry skin on it.
The Elephant in the Room
All of this sounds good on paper, but it doesn’t do justice to the massive $649 price tag. Companies like OnePlus offer way better performance for much less. Then why go with Blackberry? It is simple actually. Blackberry gives you a peace of mind if you keep important information on your phone. It encrypts all the data on the device and gives you a sense of security. Plus the build quality of KEY2 seems to be impressive. Finally, the QWERTY keyboard will increase productivity as it is faster, easier and more efficient to type on an actual keyboard with tactile feedback.
If you are someone who is an avid media consumer with lots of YouTube involved in your daily routine, then it is not for you. If you are someone who wants a no-nonsense smartphone that is secure and can get the job done, then go ahead and book the Blackberry KEY2 already. It’s on you to decide whether the reliability is worth the premium.