Legendary director Steven Spielberg Is against the Netflix’s original movies strategy!!
In recent times Netflix has become a giant that has given sleepless nights to not only audiences with so much content to choose from but to Academy Awards and industry at large. And it is the reason why Oscars have been reluctant to acknowledge Netflix’s increasing output of original movies. Almost every other day a film is being released by the Netflix on its platform, and that in some way has stopped audiences from going to the theaters.Now, with the massive amount of content being quickly available online this is posing a severe issue in front of the film industry. However, this year’s Oscars saw Netflix’s Mudbound being nominated across four categories and a prestigious nod in Best cinematography category for Rachel Morrison. The film walked away empty-handed; however, Netflix won the Best Documentary film award for Icarus.
Steven Spielberg expresses his views on Netflix movies
Things still look difficult for Netflix winning an award in the narrative features category and the reason behind it is that film industry still has its doubts over the way Netflix releases its movies. Netflix originals don’t get a theatrical release which means they get little Oscars qualifying runs at the box office with the limited theatre release. And the same issue has also been voiced by legendary director Steven Spielberg as he confirms that one-week window is not good enough.
During his recent interview with ITV ahead of the release of his much-anticipated movie ‘Ready Player One’ he voiced his views over Netflix movies by saying that “I don’t believe films that are just given token qualifications in a couple of theaters for less than a week should qualify for the Academy Award nomination.”
The director openly expressed his views on the content being provided on the television and how it poses a threat to the film industry but also agreed that there always have been competition between the two platforms.
“[TV] is a challenge to the cinema the same way television in the early 1950s pulled people away from movie theaters, and everybody stayed home because it was more fun to stay home and watch a comedy on television in the 1950s than it was to go out and see a movie. So Hollywood’s used to that, we’re accustomed to being highly competitive with television. The difference today is that a lot of studios would rather just make branded, tentpole, guaranteed box office hits from their inventory of branded successful movies than take chances on smaller films. And those smaller films the studios used to make routinely are now going to Amazon and Hulu and Netflix.”
At one end streaming platforms like Netflix and Amazon pose a threat to the film industry, but on the other hand, they have been proved the boon for small or indie movie makers. They are providing them with a platform with which they can reach a much more comprehensive audience. Films like Manchester By the sea or The Big Sick would not have existed if the Amazon Prime didn’t provide them a platform to showcase the stellar stories. One thing to note down here is that currently, the business formula of Amazon is slightly different from Netflix as the prior one gives its movies a proper theatrical release before making it available online. Frankly, at present, it looks difficult that Netflix will change its strategy. So, we end up on the same question left unanswered regarding the future of Netflix original movies on Oscars.