TVF, which has proved its mettle in the original content market over Youtube with its series like The Pitchers, Tripling, Permanent Roommates is set to enter into the new battleground. The Viral Fever is planning to enter the reality show arena to search for new talent who can win over the vast Indian audience.
It’s a great time to be talented in India – with high-speed internet, smartphone cameras and practice, literally, anyone can become famous fast. Homegrown social media platform “ShareChat” and digital entertainment pioneers “TVF” are launching the first ever and largest all-India, digital-first talent discovery platform called The Viral Stars. The initiative will give millions of Indian youth across the country an opportunity to showcase their unique talent and become India’s next generation of Viral Stars. They will also have the opportunity to win multiple cash and other prizes along the way.
The 3-month program opens on 15th November with an online call-for-entries in 8 languages including Hindi, Bengali, Marathi, Punjabi, Tamil, Telugu, Kannada and Malayalam. Users can participate by recording a short video (up to 30 seconds) on ShareChat across categories including humour, music, dance, fashion, beauty or ajab-gajab. Contestants can continue posting videos as a creator till 15th February. A digital leaderboard that will track audience reactions, engagements and votes on each video will determine the winners.
Speaking about the inimitable concept behind the latest offering, Karan Chaudhry, President & COO, TVF said, “As Indians, we love video content – 9 in 10 Indians watch videos on their phones, across the major Indian languages. Humour, music, beauty, dance or reality are amongst top short-form genres that India loves to watch online. A new generation of digital stars is emerging with new styles of content created for their dedicated fan-bases from Shimla to Salem, from Daman to Digboi, The Viral Stars was conceptualized to provide a unique opportunity to these emerging creators to pursue their unique talent for life, aligned to our philosophy of being a platform for digital creators. Singers, dancers, writers, performers, or just talented creators with a smartphone camera are now just one viral video away from making it to the mainstream.”
The Viral Stars program will visit 50-cities and engage with youth at over 200-colleges to shine the spotlight on emerging and hidden talent across campuses. The program will include on-ground activations featuring popular digital celebrities and youth influencers like Ashish Chanchlani, Mukti Mohan, Pranitha Subhash and more. The Viral Stars program participant submissions will be live on Sharechat app in the “The Viral Stars” category and will also be presented in a 200-episode series on TVFPlay’s “The Viral Stars” channel with a special focus on the youth from colleges.
Commenting on the initiative and the partnership with TVF, Sunil Kamath, Chief Business Officer at ShareChat said: “We are extremely pleased to be associated with The Viral fever to launch India’s first ever all India hunt for the next Viral Stars. ShareChat is India’s #1 regional social networking app developed keeping in mind the needs of Indian audience to communicate in their native languages. ShareChat has always endeavoured to provide a culturally relevant and truly Indian social media application for the country’s evolving internet users.”
Commenting on the partnership with ShareChat, Rahul Sarangi, Global Head of Business & Content Development, TVF added, “ShareChat & TVF share the vision of thousands of new creative faces finding their audience – language & genre no bar. Through a strategy covering digital content, social influence and live experience, we’re using our expertise to encourage more creators and rewarding great content with the recognition it deserves. With the range of our culture, geographies, and languages, Viral Stars will foster an environment of content creation with the youth.”
The Viral Stars program will be supported by a nation-wide campaign “#ZorSeTalentAaya” that will roll out by mid-November. With TVF’s creative acumen and ShareChat’s deep reach, and strategic creator programme, Viral Stars is poised to be the widest ranging talent hunt ever created on the internet in India.