YouTube Originals India ARRived, features AR Rahman,Shahrukh Khan, Shaan, Vidya Vox & More

YouTube is all set to launch originals for the Indian audience. The video platform will release its first original show in India, ARRived, in the coming weeks, according to media reports. YouTube has reportedly teamed up with music maestro AR Rahman for the show.

The YouTube Originals is currently free and ad-supported. The company said that it will also provide the subscription option later giving an exact date. YouTube Originals is aimed at boosting the overall online video ad-spends in India.

YouTube Originals is part of YouTube Premium which was launched in 2016 and is available in more than 17 countries worldwide. The YouTube Premium service also includes ad-free services like YouTube Music, YouTube Music, YouTube Gaming and YouTube Kids.

YouTube Originals India ARRived

The service, which has released 60 projects so far, aims to release 50 new shows worldwide in 2019. YouTube Originals will mostly feature content from some of its most successful creators/partners. YouTube is the biggest digital video platform in India with 245 million unique users per month. Its daily active viewer base is growing at 100% year on year.

YouTube Originals India ARRived

Media reports quoted YouTube India Head of Entertainment Satya Raghavan as saying that affordable data costs are driving video consumption in India and YouTube has gained tremendously from this trend, reaching 245 million unique users per month.

YouTube Originals India ARRived

While ARRived will thematically announce the arrival of YouTube Originals in India, the company has already given green to two more shows. Both shows which are under production right now are sports based and are expected to have a good viewership. While one is called ‘What the Duck’ and will be hosted by comedian and presenter, Vikram Sathaye, the other one is titled ‘Breakfast with Champions’ and will be hosted by actor and presenter, Gaurav Kapur.



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