When it comes to the video sharing and watching hub, YouTube is the king. However, most of the creators just rely only on the Ads to earn money. Today at Vidcon conference YouTube announced a bunch of features by which creators can make more money and don’t have to rely only on Ads. Paid channel subscription and freedom to sell Merchandise are the tools that will go live soon for the eligible channels. Another feature announced by YouTube is the ‘Premieres’ that will allow the creator to upload a pre-recorded video as a live video anytime they want.
Paid Membership for channels was already available as the sponsorship, but now it is renamed as the Channel Membership.
The paid Membership will be available to all those channels that have more than
Rates of Channel Memberships are at $4.99/month and come with features like unique badges, emojis, access to exclusive posts in the Community tab as well as exclusive live streams, videos, news about upcoming events, early access to ticket sales, etc.
“It’s kind of like a blank canvas…it’s us giving the creators the tools to customize their membership offering and provide whatever perks that they feel is going to be valuable to the fans”, YouTube’s Director of Product Management, Rohit Dhawan was quoted as saying by TechCrunch.
Creators with the new merchandise can now list the product in a shell below the videos with their pricings alongside, so they can sell their products with ease.YouTube has partnered with Teespring to let creators sell over 20 different merchandise items and aims to collaborate with more merchandising partners in the future.
The revenue generated by selling the products will only be shared by the creators and the merchandise partner. As YouTube announced it won’t take anything from the revenue generated via merchandise sales. Starting today, all US-based channels with more than 10,000 subscribers will be able to list and sell merchandise products.
Premieres is a tool that will help to create a hype for the upcoming content in YouTube. Basically, it is a tool by which creators will be able to upload a recorded video as live anytime whenever they want. When a video is uploaded under premieres, the creators can interact with the subscribes in a live chat, just like in any typical lived video.
Premieres are now available to a small circle of creators and will soon be available globally.